Now the top provider of BOTOX and Juvederm, according to Allergan
Skin Vitality Medical Clinic is an aesthetic medical clinic that has multiple locations across southwestern Ontario. At the beginning of our contract with them, each of their 4 locations was already quite busy. The majority of their business was obtained mainly through aggressive print, as well as some radio and tv, advertising.
But times were changing. Sales were falling as a result of a shift in consumer preferences. Consumers were no longer paying as much attention to these mediums, and the company’s online presence needed help – fast. They were struggling to maintain their ranking as the #4 provider of Botox in Canada (according to Allergan).
Skin Vitality already had a robust advertising campaign, but none of it was focused online. Their only web presence was an outdated website.
Optiminy did these things for Skin Vitality:
While their original site was totally outdated, the client still wanted to keep the general look and feel. With that in mind, we carefully examined the brand and target market. Then, based on our findings, we devised a content development strategy to reposition the company and dominate search engines for relevant nonsurgical key terms.
In two years, Skin Vitality was